Wide cinematic server corridor with light at the end, evoking web crawling and indexation - hero image
Bobine 03

Tech SEO Audit

A forensic technical audit that found what was quietly holding the site back -- and a plan to fix it.

Role
SEO Audit, Strategy
Discipline
Information Architecture, Analysis
Stack
Search Engine, Structured Data
Year
2024
Le brief

Reading between the crawls

We crawled, profiled, and pulled the site apart: indexation, Core Web Vitals, structured data, internal linking, and render paths. Then we ranked every issue by impact versus effort.

The deliverable wasn’t a 90-page PDF nobody reads — it was a prioritised, plain-English action list the team could start on the same afternoon.

  • Full crawl and indexation review
  • Core Web Vitals and render-path profiling
  • Structured data and internal linking audit
  • Prioritised action list ranked by impact versus effort

"What gets measured gets ranked."

-- Audit summary